Author: pauljhalliwell
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Taking the tech out of CRM
One of the key debating points at our recent roundtable event was whether modern advances in CRM make tailoring services easier or harder. With CRM technology becoming ever cheaper, the business case (seemingly) less challenging and stellar examples like Netflix and Amazon offering inspiration at every turn, it might seem that creating and sending highly-relevant,…
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Manchester Business School – Class of 2017
It was great to speak to the class of 2017 last week and lovely to be back at the school. I mentioned a few books that I’ve found useful over the years and I’ve been asked by a few people what the full titles were. Most of them will be very familiar to anyone who works…
Halliwell Associates 